More Value. Less Advertising.
As the online marketing world continues to evolve, businesses are exploring better ways to get their message across and accomplish what they hope to do for all potential customers: add value.
Online video production has slowly opened a flood gate of new opportunities over the past 10 years. In May of 2011, 176 million users watched a video online. Those are numbers not to be ignored. Check out the full specs below.
In the old days, TV dominated the market for video commercials, shows, etc. There really was no other option to get your videos promoted until the internet came far enough along to really start hosting/streaming video (anyone remember the first time you landed on the YouTube homepage?).
So here is the best part: it costs NOTHING to put your video online for the world to see! Yet, almost everything you see on TV is paid promotion. There are many powerful paid promotion techniques used online as well, but as you can expect, it is less expensive. Along with a huge cost break in promoting online, producing a video for online use is also much less expensive than it is for older media such as TV. You do not have to go to Hollywood to make a nice commercial for your small business. Technology has advanced so much in the last few years, many inexpensive options have popped up throughout marketing agencies.
The bottom line? Online video is the largest and most viable option to promote an idea, product or service in today’s market. Find out how to get started now.
- comscore press release may 2011 U.S. Online Video Rankings