So, you need leads? Any conversion optimization expert will tell you to start with marking the process easy for your user.

I have talked about the massive amount of traffic that comes through video-based sites like YouTube in the past. We know millions of people are out there watching hours of video every month. Why not take advantage of this to drive leads for your business? It’s easier and more beneficial than you think.

• Straight Answers
Most people have become very familiar with search engines. We know how to use them and how to drill down to find exact answers. YouTube is the second largest search engine. You may have not have realized it, but Google owns YouTube and very much treats it as another search engine. A video message is more informative and clear than reading through pages of text for your exact question. And with that, on to my next point.

• A Face to Remember
A site full of text may look better to Google’s search engines, but a real person will always make a better connection when watching another person explain things. Take the time to think about it: Would you rather read an entire page of text or have the same information told to you via a quality 60 second video?

• Costs less than you think 
Most people see a video and assume it costs a good amount of money to create. This may be a good thing when trying to impress your clients! However, there are so many new ways to produce videos that the costs of video have gone way down. Have an idea? Give us a shout to see what it would actually cost to produce your own online video.