5 Ways to Make Your Web Content Better All By Yourself
Here at Silo88, I work my magic to make the search engines and your customers love the content on your website. It’s one of the most important components of a great web page. If the search engines love it and your clients love it, you’re more likely to move up in search rankings, attract good links, and just feel good, in general, that your website isn’t lame.
So here is my little list of ways you can improve your site’s content, right now, all by yourself.
Avoid Duplicate Content
I know it’s tempting to snag that awesomely written content from your competitor’s site, but don’t. Not only is it considered plagiarism, but Google (and the other search engines too) will penalize you for it. It’s also not very fair to your readers and customers. When people visit a website, they expect to see new and interesting content, not the same thing they just read somewhere else. Set yourself apart.
Conduct a Spell Check
If you write your site’s content in a program that doesn’t have a spell check feature, just take one extra step. Copy and paste your text into whatever word processing program you prefer and have it check your spelling. Nothing kills your professionalism quicker than a bunch of misspelled words on your company’s website.
Less Embellishment is More
You may think that writing certain words in ALL CAPS is eye catching, but to your consumer, it looks like you’re yelling. Bolding, excessive exclamation points (!!!!!), and Capitalizing Each Word In A Paragraph are all things that are both annoying to the consumer and make it look like you’re trying way too hard.
Don’t Be Too Wordy
As the business owner, you may love the rich history behind your brand and want to share it on every page of your site. But please don’t. Customers generally want to learn about your products or services first. Put all of the other stuff on the About Us page. As for the rest of your content, keep it short and to the point too. Online readers have a very short attention span. Attract them with your pretty, shiny products and then, if they’d like to know more, house that info out of the way.
Get a Second (Honest) Opinion
When you’re the one writing the content for your site, you have a bit of a skewed view. Of course you love it and think it’s great. But you’re also not the person you will be reading it and making the decision to buy from you. Once you finish your content, it’s always a good idea to ask someone to read it over and offer you feedback and suggestions. Don’t pick someone who’ll be afraid to hurt your feelings. Honest feedback is what will help your sales.
Hope that helps,